Look good, feel good, play good. When Nike calls, college football's elite programs listen and Ohio State University has been one of the nation's trendsetters over the past decade when it comes to alternate uniforms.

Unafraid to buck tradition in some of their biggest games of the season, including the rivalry finale at Michigan, the Buckeyes have donned a number of interesting combinations on the grandest stages — a move that has helped on the recruiting trail, according to former coach Urban Meyer.

"It's ultimately (athletic director) Gene Smith's decision," Meyer said in an interview earlier this year. "Both of us sit (down), Nike comes to us every year, and they did this before I was even a coach, and they'd ask if we'd be interested. We'd look at the uniform. What I started to find out is recruits don't like it, they love it. So mine was strictly for recruiting.

"Someone said, 'Don't you like the tradition?' I said I love tradition, but there's one thing I like better than tradition, and that's getting a great recruit."

IU_Customs on Instagram just released a ton of new alternate helmet options across college football, from stylized white-based mocks to secondary logos with updated finishes. Here's his take on Ohio State's alternate concepts with various never-before-seen options: